Mike’s note: As our office is closed for the winter holidays, we’re sharing one of Jeff’s classic essays to remind readers, both new and experienced, how to actually profit from a falling stock – there are a few important things to remember… and a few things to avoid.

So, read on to learn Jeff’s two main rules… And why he says that no matter how attractive a stock looks, you should not give into the temptation of buying under the wrong conditions…

Most traders are familiar with the cliché Wall Street warning of “don’t catch a falling knife.”

You see, buying into a stock that is falling sharply is generally a bad idea. While picking the bottom of a stock can lead to massive gains… if you buy at the wrong time, it can also lead to big losses. And, frankly, most of the time… that’s what happens.

But, there are times when the knife is so close to the ground – where the risk of further loss is minimal, and where the potential gains are so enormous – that it makes sense to reach out and grab it.

Today, I’m going to show you how to find these setups…

Let’s start by looking at an example. Take a look at this chart of Lululemon Athletica (LULU), the sports apparel manufacturer known best for its line of yoga clothes…

Back in December 2013, LULU shares dropped nearly 20% overnight (point 1 on the chart) in reaction to some bad news from the company. Now, it doesn’t matter what the actual news was. The important thing to recognize here is that this was NOT a good time to buy shares of LULU. Bad news is usually NOT a one-time event. There’s almost always a second shoe to drop.

So, if you want to profit from “falling knives,” the first rule to follow is to never buy a stock on the first decline from bad news. There’s usually more trouble to come.

Sure enough, after a brief period of consolidation from mid-December 2013 to mid-January 2014, LULU once again tumbled 20% (point 2 on the chart) in reaction to bad news.

This brings us to our second rule… After the second shoe has dropped, traders can start looking to buy – if the technical condition supports a bottom.

I like to look at the momentum indicator (MACD) to get an idea of where a stock is likely headed next.

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The MACD indicator helps to gauge the overall strength of a trend. For example, if a stock is dropping to new lows and the MACD indicator is hitting new lows as well, then the downtrend is strong and likely to continue.

On the other hand, if the stock is dropping to new lows but the MACD indicator is rising, this “positive divergence” is likely an early sign that the trend is ready to reverse.

In the above chart, when LULU dropped to a new low in early February 2014, the MACD indicator also dropped to a new low – confirming the downtrend in the stock.

No matter how attractive the stock might look at this point, traders should avoid the temptation to buy it if the technical condition doesn’t support a bottom. There’s still more room to fall and at least one more shoe to drop.

That’s what happened in June 2014. Once again, LULU announced bad news and the stock fell 15% in one day (point 3).

But notice the different action in the MACD indicator at this point. As LULU was dropping to a new low, the MACD was trending higher. This is the sort of positive divergence that reduces the risk of catching a falling knife.

At this point, we had a stock that had fallen hard three times on bad news. It was trading for half the price it traded at six months earlier. And a key technical indicator was signaling that the trend was ready to reverse. This was a low-risk area for traders to buy.

And just look at what happened next…

As you can see, LULU’s June 2014 low marked the bottom for the stock. But LULU didn’t mount a sustainable rally right away. Instead, the stock chopped around for a few months in a relatively tight trading range. Then, it exploded higher. Anybody who caught the falling knife in June 2014 was sitting on around a 75% gain by the following March – just 10 months.

To sum up, if you want to profit from a falling stock – there are two important things to remember:

1. Never buy a stock on the first decline from bad news.

2. Only buy a stock when the technical condition of the stock supports a bottom.

If you follow these two rules, you can set yourself up to make big profits with low risk from falling knives.

Best regards and good trading,

Jeff Clark

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