{"id":18851,"date":"2021-08-23T07:30:41","date_gmt":"2021-08-23T11:30:41","guid":{"rendered":"https:\/\/www.jeffclarktrader.com\/?p=18851"},"modified":"2021-08-23T07:30:41","modified_gmt":"2021-08-23T11:30:41","slug":"why-a-winning-trade-isnt-always-popular","status":"publish","type":"post","link":"https:\/\/jeffclarktrader.com\/market-minute\/why-a-winning-trade-isnt-always-popular\/","title":{"rendered":"Why a Winning Trade Isn\u2019t Always Popular"},"content":{"rendered":"<p>Here&rsquo;s one thing I&rsquo;ve learned after 35 years of trading stocks and options&hellip; and recommending trades to clients and subscribers&hellip;<\/p>\n<p>The most unpopular trades are the most likely to be profitable.<\/p>\n<p>Don&rsquo;t ask me to explain it. I can&rsquo;t.<\/p>\n<p>If you&rsquo;ve followed me for any length of time, then you know I&rsquo;m a contrarian at heart. I look for lower-risk trades, which by nature tend to be out of favor. And we profit as the trend reverses&hellip;<\/p>\n<p>But human emotions never change. Everyone wants to be in the hot stocks and the hot sectors. Risk isn&rsquo;t a concern for most folks. Their focus is on the reward.<\/p>\n<p>So back when I originally started recommending trades in the retail sector &ndash; even though we had tremendous success trading retail stocks up to that point &ndash; my subscribers were ticked off.<\/p>\n<p>For example, a few years ago I recommended selling <a href=\"https:\/\/www.jeffclarktrader.com\/glossary\/#coverednaked\" target=\"_blank\" rel=\"noopener noreferrer\">uncovered<\/a> put options on Macy&rsquo;s (M). We weren&rsquo;t betting on a big rally in Macy&rsquo;s shares. We were just betting the stock wouldn&rsquo;t fall much further.<\/p>\n<p>To me, it seemed like an easy bet. At the time, Macy&rsquo;s was trading for seven times earnings, and it paid a 7% dividend. Besides, we had sold uncovered <a href=\"https:\/\/www.jeffclarktrader.com\/glossary\/#putoption\" target=\"_blank\" rel=\"noopener noreferrer\">put options<\/a> on Macy&rsquo;s three times previously. Those trades generated returns of 15.3% in 12 days, 12.9% in 45 days, and 28.3% in 27 days.<\/p>\n<p>Those are enormous gains in such a short span of time\u2026 especially when it was unfavored by the market. So, I figured my subscribers would willingly jump at the chance to sell another series of uncovered put options on Macy&rsquo;s when I recommended the trade a few months later.<\/p>\n<p>You wouldn&rsquo;t believe the vitriolic email I received after that recommendation.<\/p>\n<p>That&rsquo;s when I knew for sure we had a winning trade.<\/p>\n<table bgcolor=\"#eeeeee\" border=\"0\" cellpadding=\"10\" cellspacing=\"0\" width=\"100%\" style=\"border: 1px solid #D7D7D7; margin-bottom:20px;\">\n<tbody>\n<tr>\n<td style=\"padding-left: 15px;padding-right: 15px; padding-top: 15px; font-family: Arial,sans-serif;font-size:17px; line-height:24px;\">\n<p align=\"center\"><strong>Free Trading Resources<\/strong><\/p>\n<p>Have you checked out Jeff&#8217;s free trading resources on his website? It contains a selection of special reports, training videos, and a full trading glossary to help kickstart your trading career \u2013 at zero cost to you. Just <a href=\"https:\/\/www.jeffclarktrader.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a> to check it out.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>You see&hellip; when even the folks who know I&rsquo;m a contrarian trader HATE a trade I&rsquo;m recommending, then I know it&rsquo;s going to be a winner. So after recommending the Macy&rsquo;s trade &ndash; which generated better than a 13% gain in 36 days &ndash; I got more aggressive in the retail sector.<\/p>\n<p>I told subscribers to buy speculative <a href=\"https:\/\/www.jeffclarktrader.com\/glossary\/#calloption\" target=\"_blank\" rel=\"noopener noreferrer\">call options<\/a> on Bed Bath &amp; Beyond (BBBY).<\/p>\n<p>That trade produced a 117% gain in just two weeks. But you wouldn&rsquo;t believe the heat I took on that recommendation.<\/p>\n<p>Folks thought I was nuts. Some people canceled their subscriptions because of it. And the feedback I got&hellip; well&hellip; let&rsquo;s just say it was less than flattering.<\/p>\n<p>Fast forward to today&hellip;<\/p>\n<p>The only sector that I think offers a low-risk\/high-reward setup is gold stocks. I&rsquo;m a big fan of gold stocks right here and I&rsquo;ve made a few recommendations to my subscribers on how to profit off of the situation.<\/p>\n<p>And they&rsquo;re groaning. Seriously&hellip; even my subscribers &ndash; who know I&rsquo;m a contrarian trader &ndash; are repulsed by the idea of buying gold stocks. Nobody wants to buy this sector.<\/p>\n<p>That&rsquo;s why I know it&rsquo;s a winning trade.<\/p>\n<p>Best regards and good trading,<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/files.jeffclarktrader.com\/global\/signatures\/jeff-clark-signature.png\" alt=\"signature\"><\/p>\n<p>Jeff Clark<\/p>\n<p><!-- MAILBAG BEGIN --><\/p>\n<h2 style=\"text-align:center\">Reader Mailbag<\/h2>\n<p>What are some gains you\u2019ve made from Jeff\u2019s previous contrarian trades?<\/p>\n<p>Let us know your thoughts &ndash; and any questions you have &ndash; at <a href=\"mailto:feedback@jeffclarktrader.com\" target=\"_blank\" rel=\"noopener noreferrer\">feedback@jeffclarktrader.com<\/a>.<\/p>\n<p><!-- MAILBAG END --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Folks thought I was nuts&#8230;<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"service":"","footnotes":""},"categories":[1],"tags":[],"publication":[10],"person":[7],"newsletter-type":[],"ticker":[],"class_list":["post-18851","post","type-post","status-publish","format-standard","hentry","category-market-minute","publication-market-minute","person-jeff-clark"],"acf":[],"_links":{"self":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts\/18851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/comments?post=18851"}],"version-history":[{"count":0,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts\/18851\/revisions"}],"wp:attachment":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/media?parent=18851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/categories?post=18851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/tags?post=18851"},{"taxonomy":"publication","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/publication?post=18851"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/person?post=18851"},{"taxonomy":"newsletter-type","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/newsletter-type?post=18851"},{"taxonomy":"ticker","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/ticker?post=18851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}