{"id":21404,"date":"2023-11-30T07:30:18","date_gmt":"2023-11-30T12:30:18","guid":{"rendered":"https:\/\/www.jeffclarktrader.com\/?p=21404"},"modified":"2023-11-30T07:30:18","modified_gmt":"2023-11-30T12:30:18","slug":"solid-retail-sales-and-the-santa-claus-rally-navigating-market-dynamics-in-the-holiday-season","status":"publish","type":"post","link":"https:\/\/jeffclarktrader.com\/market-minute\/solid-retail-sales-and-the-santa-claus-rally-navigating-market-dynamics-in-the-holiday-season\/","title":{"rendered":"Solid Retail Sales and The Santa Claus Rally: Navigating Market Dynamics in the Holiday Season"},"content":{"rendered":"\n<p>Right now, the markets are gearing up for the annual Santa Claus rally that&rsquo;s typically observed in late December and early January.<\/p>\n<p>Historically, the market sees an uptrend during this time.<\/p>\n<p>Over 70 years between 1950 and 2020, a Santa Claus rally occurred 57 times, with growth in the S&amp;P 500 at 1.3%. Last year, from the final five trading days of December to the first two of January 2023, the S&amp;P 500 rose 0.8%.<\/p>\n<p>And this year, we could experience an unusual surge due to strong Black Friday and Cyber Monday sales.<\/p>\n<p>Over 200 million consumers shopped during this period, exceeding the expected 182 million. This record-breaking turnout, driven by strong consumer confidence and favorable weather, sets the stage for a huge trading opportunity.<\/p>\n<p>In addition, retail inventories are reported to be 10-20% lower on average, suggesting a more efficient approach to stock control. That&rsquo;s according to several earnings calls I&rsquo;ve joined in the past few weeks from various retail companies.<\/p>\n<p>Notably, lower stock highlights better inventory management this year compared to last. Put simply, there&rsquo;s less product sitting around on the shelves, and more being sold to consumers.<\/p>\n<p>In particular, we should see a rally this year in consumer discretionary stocks, like those found in the Consumer Discretionary Select Sector SPDR Fund (XLY).<\/p>\n<h2 style=\"text-align: center\">Online Sales Breaking Records<\/h2>\n<p>Adobe Analytics recorded a whopping $9.8 billion in Black Friday online sales, up 7.5% from 2022. Cyber Monday sales reached $12.4 billion, marking a 9.6% increase. These figures bolster expectations for a surge in consumer discretionary stocks (XLY) leading up to Q4 earnings calls.<\/p>\n<p>Putting all of the above together, the market and XLY specifically are poised for a notable Santa Claus rally. This phenomenon, spanning just seven trading days, can significantly influence the S&amp;P 500&rsquo;s annual performance, setting a critical tone for the market&#8217;s trajectory.<\/p>\n<p>But before this rally happens, the technical indicators I follow suggest a pullback lies ahead.<\/p>\n<p>Take a look at this chart of the S&amp;P 500&hellip;<\/p>\n<p><!--IMG SNIP--><\/p>\n<p style=\"margin-bottom: 20px\" align=\"center\"><img decoding=\"async\" class=\"img-fluid\" alt=\"Image\" src=\"https:\/\/cdn.jeffclarktrader.com\/JMU\/images\/202311\/20231130-JMU-01.png\"><\/p>\n<p>Notice the Relative Strength Index (RSI) at the bottom.<\/p>\n<p>Right now, we are beginning the pullback of 7 straight days of overbought conditions.<\/p>\n<p>Before you panic, keep in mind pullbacks offer excellent buying opportunities.<\/p>\n<p>And this is no exception, especially considering the strong retail sales and the potential momentum leading into Q4 earnings.<\/p>\n<p>With a promising Santa Claus rally and potential pullback, timing the market becomes essential.<\/p>\n<p>We are waiting for the final signal to show us the entry point of &ldquo;buying this dip.&rdquo;<\/p>\n<p><!--GREY BOX START--><\/p>\n<div class=\"card bg-light mb-4\">\n<div class=\"card-body\">\n<p align=\"center\" style=\"font-size: 18px;\"><strong>Free Trading Resources<\/strong><\/p>\n<p>Have you checked out Jeff&#8217;s free trading resources on his website? It contains a selection of special reports, training videos, and a full trading glossary to help kickstart your trading career \u2013 at zero cost to you. Just <a href=\"https:\/\/www.jeffclarktrader.com\/\" target=\"_blank\" rel=\"noopener\">click here<\/a> to check it out.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!--GREY BOX END--><\/p>\n<h2 style=\"text-align: center\">Tracking XLY: Past Recommendations and Future Strategies<\/h2>\n<p>Our S&amp;P 500 sector performance predictor &ldquo;SPY Hopper&rdquo; has consistently highlighted XLY as a lucrative sector in the past few months. An initial buy-in at $157 in early November when we first told readers of the XLY breakout would have yielded a 9% gain by now.<\/p>\n<p>The upcoming FOMC meeting on December 12-13, 2023 could provide the perfect catalyst for the anticipated pullback, offering a strategic entry point.<\/p>\n<p>Ultimately, investors face two choices: sell consumer discretionary now, take the 9% gains and buy back in on the dip or keep XLY and just buy more during the anticipated upcoming dip.<\/p>\n<p>With strong sales numbers, even if the S&amp;P 500 dips three or four percent, XLY may hold up with anticipation of a strong Santa Claus Rally. I recommend keeping a position in XLY and adding to that position if XLY drops below $163<\/p>\n<p>Leveraging data for you,<\/p>\n<p>Brad Hoppmann<br \/>Analyst, Market Minute<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right now, the markets are gearing up for the annual Santa Claus rally that\u2019s typically observed in late December and early January. <\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"service":"","footnotes":""},"categories":[1],"tags":[],"publication":[10],"person":[97],"newsletter-type":[],"ticker":[],"class_list":["post-21404","post","type-post","status-publish","format-standard","hentry","category-market-minute","publication-market-minute","person-brad-hoppmann"],"acf":[],"_links":{"self":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts\/21404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/comments?post=21404"}],"version-history":[{"count":0,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/posts\/21404\/revisions"}],"wp:attachment":[{"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/media?parent=21404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/categories?post=21404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/tags?post=21404"},{"taxonomy":"publication","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/publication?post=21404"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/person?post=21404"},{"taxonomy":"newsletter-type","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/newsletter-type?post=21404"},{"taxonomy":"ticker","embeddable":true,"href":"https:\/\/jeffclarktrader.com\/market-minute\/wp-json\/wp\/v2\/ticker?post=21404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}